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Customer 360 Analytics Platform

Unified customer view combining CRM, transactional, web, and support data with entity resolution, RFM analysis, K-Means segmentation, and predictive CLV.

scikit-learn
DuckDB
fuzzywuzzy
recordlinkage
Streamlit
Plotly
View on GitHub →
Customer 360 - Customer Search
Customer 360 - Segment Overview
Customer 360 - CLV Analysis
Customer 360 - Cohort Analysis

Overview

Comprehensive customer analytics platform unifying multiple data sources into a single customer view.

Architecture

  • Entity resolution with fuzzy matching
  • RFM analysis for behavioral segmentation
  • K-Means clustering for customer segments
  • BG/NBD + Gamma-Gamma for predictive CLV
  • Cohort analysis and retention tracking

Key Features

  • Multi-source data integration
  • Automated customer segmentation
  • Predictive customer lifetime value
  • Interactive cohort analysis dashboard